Travel Sri Lanka — Conversion-Focused Tourism Platform
A tourism platform rebuilt around one job: turning visitors into bookings. Load time cut from 8+ seconds to 1.2, and bookings up 400% in the first fortnight.
The business was drawing over 1,000 visitors a month but converting only three or four of them into bookings. The site took more than eight seconds to load, the value proposition was unclear, and the booking process lost people partway through.
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Rebuilt the landing experience around a full-screen cinematic hero, with the value proposition and pricing above the fold. Moved to a mobile-first architecture and reduced booking to a single-click flow.
Twelve bookings came through in the first two weeks — a 400% increase on the previous rate — with 45% of started bookings now completing. Mobile traffic now converts at 8%.
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